Notes on AI, search and growth.
Practical writing for people who make technology and marketing decisions — what’s changing, what isn’t, and what to do about it.
GEO explained: how brands show up in AI answers
When customers ask ChatGPT, Perplexity or Google’s AI Overviews instead of scrolling results, what decides whether your brand is named — and whether the answer is right? Plus a five-step checklist.
22 Sep 2026 · 7 min read AI & BusinessTen questions to answer before you buy an AI tool
Problem, data, people and cost: the checklist I use with clients before any money is spent.
15 Sep 2026 · 6 min read GrowthFrom SEO Trainee to AI Advisor
Five lessons from working through search, social, mobile, automation and AI since 2008.
8 Sep 2026 · 5 min readNo articles in this category yet. New pieces are on the way — follow along on LinkedIn.
Adoption, automation and the changing role of AI inside organisations.
SEO, GEO and AI-powered discovery.
Marketing systems built around customer intent.
Making technology useful and measurable.
Sustainable growth without chasing every trend.
Bring one business problem. Leave with a clear next step.
A 30-minute call is enough to tell whether AI, automation, marketing or a technology change is the right lever — and what it would take.